We build systems for resilient SMBs.
We build systems for resilient SMBs.
secondholds is led by experienced builders from Big Tech and high-growth startups. We're now working with owners & operators at SMBs to understand & address the obstacles you face every day.
secondholds is led by experienced builders from Big Tech and high-growth startups. We're now working with owners & operators at SMBs to understand & address the obstacles you face every day.
secondholds is led by experienced builders from Big Tech and high-growth startups. We're now working with owners & operators at SMBs to understand & address the obstacles you face every day.
Your challenges, solved sooner.
Your challenges, solved sooner.
Share what slows you down. We're turning those insights into tools for companies like yours.
Share what slows you down. We're turning those insights into tools for companies like yours.
Zero sales pitch.
Zero sales pitch.
We're pre-product and genuinely here to learn.
We're pre-product and genuinely here to learn.
Mutual value.
Mutual value.
20 minutes of candor from you → early access to anonymized findings & priority beta invites from us.
20 minutes of candor from you → early access to anonymized findings & priority beta invites from us.
Mission alignment.
Mission alignment.
Everything we create aims to make independent businesses more resilient, sustainable, and adaptable.
FAQ
FAQ
Is this a sales call?
Is this a sales call?
No. We have nothing to sell (yet) and no hidden agenda — just questions.
No. We have nothing to sell (yet) and no hidden agenda — just questions.
What kind of SMBs are you talking to?
What kind of SMBs are you talking to?
Any sector: retail, services, manufacturing, F&B, digital…. If you run a business with <500 employees, we want to hear from you.
Any sector: retail, services, manufacturing, F&B, digital…. If you run a business with <500 employees, we want to hear from you.
What will we talk about?
What will we talk about?
Inventory headaches, cash-flow crunches, R&D pace, compliance surprises, talent retention — no topic is off limits. If it keeps you up at night, we want to hear about it.
Inventory headaches, cash-flow crunches, R&D pace, compliance surprises, talent retention — no topic is off limits. If it keeps you up at night, we want to hear about it.
We are proven operators who turn insight into impact.
We are proven operators who turn insight into impact.
Chika Ota
Chika Ota
Chika Ota
Co-founder
Co-founder
Co-founder
Founding designer at two venture-backed med-tech startups. Six years at Amazon designing both new-to-world and mature products with 100MM+ DAU.
Founding designer at two venture-backed med-tech startups. Six years at Amazon designing both new-to-world and mature products with 100MM+ DAU.
Founding designer at two venture-backed med-tech startups. Six years at Amazon designing both new-to-world and mature products with 100MM+ DAU.
Paul Dunscomb
Paul Dunscomb
Paul Dunscomb
Co-founder
Co-founder
Co-founder
Engineering and business leader who grew two startups from 0 to 1, expanding teams 5 → 100 and growing revenue to $15MM. Seven years at Amazon building new products from scratch.
Engineering and business leader who grew two startups from 0 to 1, expanding teams 5 → 100 and growing revenue to $15MM. Seven years at Amazon building new products from scratch.
Engineering and business leader who grew two startups from 0 to 1, expanding teams 5 → 100 and growing revenue to $15MM. Seven years at Amazon building new products from scratch.
Book at 20-min discovery call
Book at 20-min discovery call
Prefer email? Reach us at info@secondholds.com
© 2025 secondholds LLC
Built in Seattle, WA